wear your happy place
More than just clothing—it's a feeling, a memory, a connection
Simpsons Beach, Wharekaho is one of those hidden spots on the Coromandel - small, quiet, and really special. With its mix of black and white sand and clear water, it’s a favourite for locals and those in the know. Our men’s range is designed here in NZ and printed locally on quality AS Colour tees, crews, and hoodies. A great gift for dads, brothers, or mates who’ve spent summers around Whitianga but still love the low-key charm of Wharekaho, Simpsons Beach.