wear your happy place
More than just clothing—it's a feeling, a memory, a connection
Top off your look with a New Chums or Wainuiototo hat. Designed in NZ from a real photograph of this iconic Coromandel beach and printed locally, they’re available in truckers, 5-panels, buckets, and beanies. A practical and personal gift for anyone who wants to remember the beauty of New Chums.