wear your happy place
More than just clothing—it's a feeling, a memory, a connection
New Chums, also known as Wainuiototo, is a Coromandel icon - crystal-clear water, unique pink-tinged sand, and a wild, untouched coastline. Our range, designed in NZ from a real photograph of this famous beach, is printed locally on quality AS Colour gear. A meaningful gift for everyone who's hiked the track and fallen in love with New Chums.