wear your happy place
More than just clothing—it's a feeling, a memory, a connection
For families who’ve made the walk to New Chums, Wainuiototo, this beach holds lasting memories - paddling in the clear water, playing on the pink-tinged sand, and exploring somewhere truly special. Our kids’ range is designed in NZ from a real photograph of New Chums, and printed locally on quality AS Colour tees and hoodies. A thoughtful gift to keep those summer adventures close.