New Chums, also known as Wainuiototo, is a Coromandel icon - crystal-clear water, unique pink-tinged sand, and a wild, untouched coastline. Our men’s range, designed in NZ from a real photograph of this famous beach, is printed locally on quality AS Colour tees, crews, and hoodies. A meaningful gift for dads, brothers, or mates who’ve hiked the track and fallen in love with New Chums.
