wear your happy place
More than just clothing—it's a feeling, a memory, a connection
Beautiful and remote, New Chums, Wainuiototo is unforgettable - blue-green water and soft pink-tinged sand make it one of New Zealand’s most photographed beaches. Our women’s range is designed in NZ from a real photograph of New Chums, and printed locally on AS Colour garments. Choose from flattering Mali and Maple tees, crop tops, singlets, hoodies, and crews. Perfect as a gift for mums, sisters, or friends who treasure the Coromandel.