Keeping things local has always felt important to us. Not in a big, shouty way - just in the way we choose to do things day to day.

All of our photography and design is created here in New Zealand. The places you see on our clothing are real locations, captured and turned into designs that reflect somewhere awesome.

Our garments are printed and pressed locally too. It means we can keep an eye on quality, work closely with the people producing them, and support other Kiwi businesses along the way.

We work with New Zealand-owned garment brands who focus on well-made, durable basics. While the garments themselves are manufactured offshore, they’re chosen carefully for their fit and longevity. We’re not interested in throwaway pieces — we want clothing that feels good to wear and lasts.

Printing in smaller batches and often to order also helps us avoid overproducing. We’d rather make what’s needed than guess and end up with excess sitting around.

For us, keeping it local isn’t about being perfect. It’s just about doing what we can here in NZ - creating thoughtfully, producing responsibly, and backing other local businesses where it makes sense.

If supporting local matters to you too, we’re really glad you’re here.