The Pōhutukawa Coast – where winding roads lead to bays lined with crimson blooms and summer feels like it lasts forever. Stretching from Whitford through Beachlands and Maraetai to Umupuia, Duders, this east coast gem is a favourite for sunrise swims, scenic drives, and slow days by the water.
Our Pōhutukawa Coast design captures the relaxed magic of this special stretch of coastline, designed and printed locally in New Zealand on high quality AS Colour garments. Whether it’s home, your holiday haven, or just a place that holds your heart, this collection lets you wear your connection to the coast with pride.
