wear your happy place
More than just clothing—it's a feeling, a memory, a connection
Piha is all power and contrast — crashing waves, black sand, and rugged cliffs softened by windswept dune grasses.
There are 2 designs currently in the Piha range - one of pure surf and another to bring in some of the other icons. Both designs capture the untamed beauty and surfy spirit of Auckland’s most iconic west coast beach.
Whether you're chasing waves or memories, it’s a slice of summer you can wear year-round.